1942

 

The company was initiated by Mr. Fatha

 

1952

 

The business ventured into knitted innerwear and the import of Japanese made shirts. The immense success in this field led Emerald to manufacture shirts locally with fabric imported from Japan

 

1956 to
1970

 

“Success is not final, failure is not fatal it’s the courage to continue that matters” being something we drew inspiration from. Our perseverance was rewarded with the opening of the economy in the late 70’s and the growth achieved by the brand subsequently provided new opportunities in the market.

 

1985

 

The success of the Emerald brand in Sri Lanka inspired the company’s first dedicated shirt manufacturing plant. The above average quality and attention to detail in all areas soon paid dividence in emerald being identified and requested to produce shirts for international brands such as Nautica, ,Austin Reed, After Hours etc..The company has been exporting shirts ever since.

 

2001

 

The first export shipment was done to the UK under the Emerald Brand.

 

2002

 

With the immense strength of the Emerald brand in the local market an aggressive drive was put in place to increase the dealership across the country. The Emerald brand has continuously achieved substantial growth and brand leadership milestones through the years.

 

 

The Emerald brand today is the leading shirt brand in Sri Lanka, known for its quality reliability and innovative offering, driving new fashion trends in the men’s shirt market.

The team behind the Emerald brand believes that the Sri Lankan male deserves nothing but the best. In this pretext the attention and detail given to sourcing and product development has been given high priority to deliver the best of shirts to every consumer.

Clothing maketh a man, while we believe in this very much we also believe sports maketh a complete man. It is in this view and on a further brand building initiative that we have taken to sponsoring sports teams. Our commitment to the Sri Lanka national Cricket team as the official formal wear provider is to project our local lions as the best dressed and most fashionable team in the Cricketing arena, there by driving the fashion statement to the public and further strengthening the Emerald brand.