ABOUT \ HISTORY
 
  1.  

    The company was initiated by Mr. Fatha

  2.  

    The business ventured into knitted innerwear and the import of Japanese made shirts. The immense success in this field led Emerald to manufacture shirts locally with fabric imported from Japan .

  3.  

    “Success is not final, failure is not fatal it’s the courage to continue that matters” being something we drew inspiration from. Our perseverance was rewarded with the opening of the economy in the late 70’s and the growth achieved by the brand subsequently provided new opportunities in the market.

  4.  

    The success of the Emerald brand in Sri Lanka inspired the company’s first dedicated shirt manufacturing plant. The above average quality and attention to detail in all areas soon paid dividends in emerald being identified and requested to produce shirts for international brands such as Nautica, ,Austin Reed, After Hours etc..The company has been exporting shirts ever since.

  5.  

    The first export shipment was done to the UK under the Emerald Brand.

  6.  

    With the immense strength of the Emerald brand in the local market an aggressive drive was put in place to increase the dealership across the country. The Emerald brand has continuously achieved substantial growth and brand leadership milestones through the years.

EMERALD TODAY!
The Emerald brand today is the leading shirt brand in Sri Lanka, known for its quality reliability and innovative offering, driving new fashion trends in the men’s shirt market. The team behind the Emerald brand believes that the Sri Lankan male deserves nothing but the best. In this pretext the attention and detail given to sourcing and product development has been given high priority to deliver the best of shirts to every consumer.

Clothing maketh a man, while we believe in this very much we also believe sports maketh a complete man.It is in this view that further brand building initiatives gave us the opportunity to sponsor sporting teams such as the Sri Lankan national cricket team as their official formal wear provider. Our abilities made sure that our local lions were the best dressed and most fashionable team in the Cricketing arena, thereby driving our fashion statement to the public; further strengthening the Emerald brand.